The VIVA 2019 collection coral colour palette is inspired by our natural world. Named the 2019 Pantone colour of the year, this vivid pink-orange hue evokes warmth and signifies life both on land and deep below the sea. Our selection of coral tones are intended to reflect modern life, emitting a sense of intimacy and familiarity with our natural surroundings. A favourite among 19th century Impressionists, coral is a light-hearted, innocent and hopeful colour. It also serves as a reminder of the fragility of our environment, referencing the importance of coral on sea life and reinforcing current global climate issues.
Within the last decade, scientific research has shown that the world’s oceans are warming, wiping out masses of precious coral reefs. Luckily, organizations such as the Coral Reef Alliance and Coral Guardian have dedicated their efforts and resources to increasing awareness and to researching feasible solutions to help restore and preserve coral reefs.
“The decision to choose a range of warm, coral shades was inspired by life and nature’s endless beauty,” said Nina Bruun, VIVA Creative Consultant. “The 2019 collection palette symbolizes our instinctive attraction to purity, growth and optimism derived from aspects of nature reflected in three Pantone shades.
COLOUR: Powder Brown
PANTONE: 2446 C
HEX CODE: D0858B
SYMBOLISM:
Grounded / Roots Journey and discovery through reflection
Engulfed and inspired by nature
Light
Soft
Dreamy
COLOUR: Coral
PANTONE: 7520 C
HEX CODE: EABEB0
SYMBOLISM:
Discovery
Submerge into a new world
Vivid spectacle of colours and textures Rebirth (new beginnings)
Hope
Purity
Optimism
COLOUR: Stone Rose
PANTONE: 7608 C
HEX CODE: A4493D
SYMBOLISM:
Monet
Peace
Innocence
Tranquility
Balance
Beauty
